The Destination Management Plans for Telford and Shropshire bring together the shared strategic aims already identified within both existing tourism strategies.

Both plans share a unified aim: growing the value of the visitor economy. They also set out priority areas including increasing staying visitors and dwell time, improving the image and reputation of place, enhancing the visitor experience, and supporting businesses to become more sustainable and resilient.

This section provides access to the most recent plans supplied by partners and uploaded to support collaboration. Activity linked to destination management includes establishing a common tourism development framework, progressing agreed priority action plans and contributing to the national strategy through LVEP–VisitEngland collaboration.

View the Destination management plans for Telford and Shropshire:

• Telford Destination Management Plan

• Shropshire Destination Master Plan